As new specialty medications receive FDA approval at an unprecedented rate, is it essential that work is done to improve the speed at which patients can receive these medications. That means drastically improving enrollment workflows, overcoming typical access barriers, and offering patient-specific affordability options.
While hub and patient services organizations can help streamline onboarding workflows, they too have specific challenges that need to be overcome. Working with a number of pharmaceutical manufacturers, RxLightning has discovered first-hand some of the key challenges our partners face when working with hubs, and created solutions to accelerate access to care and increase successful therapy initiation.
Challenges with Traditional Manufacturer & Hub Intake Processes
While manufacturers partner with hubs to manage patient access and affordability hurdles, some providers are hesitant to leverage hubs because of their manual workflows, phone and fax communications, and various inefficiencies that delay patient care. Instead, these providers opt to manage enrollments independently – with a medication access team – or rely on specialty pharmacies to manage the enrollment process.
Bypassing the hub presents a number of challenges for manufacturers, but most importantly is a lack of visibility into enrollment process and inability to engage and support patients throughout their medication access journey. To solve this, RxLightning works collaboratively with provider organizations to collect digital patient consent via point-of-care signature, SMS, or email – a valuable process which we outline in a previous blog. This consent capture workflow significantly improves the rate at which manufacturers, hubs, and FRMs can engage with prospective patients, increasing speed-to-therapy and adherence via support services channels.
Once enrollments that bypass the hub are brought into view and better managed, manufacturers can focus on those enrollments being directed to the hub. Manual, paper-based intake processes have long plagued this journey. Custom workflows for each medication, coupled with the risk of missing information and form errors, have led to delays and frustrations for providers and patients alike. The back-and-forth communications required to resolve issues further impede the medication dispensing process, leading to prolonged wait times and potential lapses in treatment.
Moreover, the complexity of the hub ecosystem, with various portals and stakeholders involved, adds another layer of complexity to an already convoluted process. Providers are often overwhelmed by the sheer volume of unique websites and forms they must manage – especially for Patient Assistance Programs – with no efficient way to filter and determine eligibility or enrollment success, leading to missed opportunities for patient support and cost savings.
Creating a Better Hub Experience with Digital Enrollment Technology
At RxLightning, we are committed to revolutionizing the enrollment and onboarding experience through digital technology. By addressing the pain points and inefficiencies inherent in traditional hub processes, we aim to create a seamless and efficient experience for providers, patients, and stakeholders across the medication access ecosystem.
By digitizing and automating the application intake process, we streamline workflows, reduce errors, and accelerate access to vital medications for patients in need. Our digital enrollment solution offers:
- Streamlined Workflows: Say goodbye to manual, paper-based processes and custom workflows. Our platform standardizes the enrollment process across medications, ensuring consistency and efficiency at every step. Missing data on enrollment forms, as well as phone and fax wait-times, can be a thing of the past.
- Real-Time Status Updates: Instantaneous updates between providers, specialty pharmacies, and manufacturer/hub stakeholders facilitates timely resolution of issues and expedites medication dispensing and speed-to-therapy for patients.
- Increased Visibility and Opt-Ins: Regardless of whether an application goes to a hub or specialty pharmacy, upfront consent capture enables patient engagement and ongoing support via manufacturer services.
- Automated PAP Workflows: Our platform automatically identifies applications that are not eligible for PAP, reducing the amount of time spent on non-viable work. With eligibility determination, pre-screen questions, and credit checks, hub and manufacturer teams can prioritize the highest value work, maximizing cost savings and patient support.
- HIPAA-Compliant Security: We understand the importance of data security and privacy in healthcare. Our platform adheres to HIPAA and HITRUST regulations, ensuring the confidentiality and integrity of patient information throughout the enrollment process.
Optimize Your Hub Experience for the Future
By harnessing the power of digital enrollment technology, RxLightning is revolutionizing specialty medication onboarding experiences. Our platform empowers manufacturers to streamline workflows, improve communication, and maximize patient support, ultimately enhancing the quality of care and outcomes for patients with complex medical needs.
With improved hub intake, consent collection, and PAP filtering processes, stakeholders have better visibility into the patient journey, improved satisfaction with the enrollment workflow, and reduced costs across the board. Most importantly, conversions and therapy initiations are increased, leading to better patient outcomes.
Join us on our mission to create a better specialty medication experience – one that is efficient, accessible, and patient-centric. Together, we can transform the way medication onboarding is managed and ensure that every patient receives care at lightning speed. To learn more about how RxLightning is revolutionizing specialty medication access, reach out today.
