New Albany, IN // December 14, 2023 — PM360, a leading trade magazine for decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, included RxLightning in its annual Innovations Issue, which highlights the most interesting advancements in life sciences, healthcare, and marketing. RxLightning was included as a winner in the Startup category.

RxLightning, creator of the industry’s first comprehensive platform for streamlining specialty medication access and affordability, digitizes the medication onboarding experience by removing paper, phone, and fax from enrollment processes. Additionally, through the company’s MedAccess Ecosystem, providers, patients, pharmacies, and manufacturers have complete visibility into the MedAccess journey. RxLightning’s solution significantly reduces the number of steps it takes to complete patient enrollment – with providers seeing medication approvals in days, instead of weeks.

“We are driven by our mission to enhance patient care through innovative solutions,” said Julia Regan, Founder and CEO of RxLightning. “Receiving the PM360 Innovations Award is a testament to the dedication of every RxLightning team member. We innovate not just for recognition, but to make a meaningful impact on healthcare and patients nationwide. This award highlights our commitment to pushing boundaries and creating a brighter future for all.”

Now in its 12th year, PM360’s Innovations Issue is published each December. This issue was established as the industry’s first-ever guide to the year’s most innovative advancements and has since become a premier resource. This year, the issue expanded to include 13 categories: Artificial Intelligence; Clinical Trials; Consumer Tech and Wellness; Core Business Processes; Data and Cybersecurity; Employee Acquisition, Development, and Programs; Health Technology Non-Consumer; Life Sciences; Marketing Technology or Services; Metaverse; Payers/Insurance Companies; Startups; and Telehealth/Telemedicine.

In total, 56 innovations were selected by PM360’s editorial staff for inclusion in the issue out of hundreds of submissions.

“We know the importance of innovation, which is why we expanded this issue to include the most fascinating and ground-breaking achievements being made in all areas of life sciences, healthcare, and marketing,” says Anna Stashower, CEO, Publisher, and Editor-in-Chief of PM360. “The innovations we selected are changing how our industry operates to create better ways to develop treatments, run companies, educate physicians, improve diagnosis, and much more to ultimately find better ways to serve patients.”

All of this year’s selections can be found at: https://www.pm360online.com/pm360-presents-the-2023-innovators.

The 2023 PM360 Innovations Issue Selections are:

Artificial Intelligence
AllazoHealth’s Technology for Rare Disease Support Programs
Amplity Health’s AskX
Apollo Intelligence Next-Generation Platform for Market Insights
CMI Media Group’s Custom AI Services
CrowdPharm’s AI Task Force
emtelligent’s emtelliPro
OptimizeRx’s Dynamic Audience Activation Platform
Paige Lymph Node
ParaPRO’s Thought Leader AI
ZoomRx’s Ferma Engine

Clinical Trials
Curavit Clinical Research’s Central Virtual Site
Lokavant’s Study Planning Solution
Movius’ CLARE
Spectrum Science’s TrialBlazer
Syneos Health

Consumer Tech and Wellness
Circular Slim Smart Ring
Medisafe Connected Health Platform
Pulsenmore ES Remote Ultrasound

Core Business Processes
EVERSANA ACTICs eAccess

Data and Cybersecurity
Entrée Health’s Access NextTM
Kalderos Commercial Discount Monitoring Solution

Employee Acquisition, Development, and Programs
AbelsonTaylor Group’s Onboarding Program
Calcium+Company’s People and Culture Team

Health Technology Non-Consumer
ivWatch Patient Monitor and SmartTouch Sensor
Proprio’s Paradigm: Surgical Navigation Platform
Withings Health Solutions’ Body Pro 2

Life Sciences
Akadeum Life Sciences’ Alerion Cell Separation System
AONN+’s Precision Medicine Toolkit: A Resource Guide for the Navigator
Dotmatics Luma
Halozyme Therapeutics
Icosavax
Molecular Assemblies
ZimVie’s Mobi-C Expanded Implant Offering and Hybrid Study

Marketing Technology or Services
Courier Health Platform
DeepIntent Patient Planner
Phreesia Life Sciences’ Post-Script Patient Engagement
PRECISION Value & Health’s Access Genius Insights
PRECISION Value & Health’s Navigator365 Cx Benchmark
Publicis Health Media’s PeopleCloud Physician
Veeva Systems’ Veeva Crossix Prime Segments
VMS BioMarketing’s VMSInsights

Metaverse
EVERSANA AI Interactive Assistant

Payers/Insurance Companies
Elevance Health’s My Health Benefit Finder
Syntax Health

Startups
Alltrna
Arialys
Artiva
CTMC
Empress Therapeutics
Evvy
RxLightning
Tavros Therapeutics

Telehealth/Telemedicine
iCliniq Engage
NuraLogix’s AnuraTM Telehealth
OneStep Digital Physical Therapy
Upswing Health

About RxLightning

RxLightning digitizes, automates, and streamlines the historically manual specialty medication onboarding process. With RxLightning, providers can quickly and easily complete patient enrollment for every specialty medication in every therapeutic area, helping reduce paperwork, streamline communication, and accelerate speed-to-therapy. Through the company’s MedAccess Ecosystem, patients, providers, specialty pharmacies, and pharmaceutical manufacturers have insights into each step of the patient onboarding journey. Learn more at rxlightning.com.

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.